Lion Aid was established to deliver more relevant and urgently required international Lion conservation programmes and action to save all the lion populations worldwide.

Lions probably speak more directly to people than any other wild species. Through art, through literature, through symbolism and heraldry, through representations on flags and national emblems, lions have a universality that appeals regardless of culture, race, and national origin. Lions represent such a strong image to the world that words cannot but fail to express the true level of their iconic impact.Lions represent hope and future, courage and strength, royalty and power. But they are also so very fragile and needing of our protection. We have all failed in the past to protect lions and to do what we innovatively could have years ago. Lions are now an endangered species, and we have watched the decline from the sidelines for far too long.It is now up to us to have the courage, fortitude, and strength to protect and conserve a species globally representative of the freedom and importance of wild animals. It can be done, but not without your dedicated support of LionAid, a charity dedicated to lions and new visions for their conservation in the future.

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