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Having lived and worked in the African bush for many years, we believe that investing in people and taking an adaptive grassroots approach are necessary to make wild dog conservation efforts sustainable, and indeed truly important to enable those most directly affected. The African Wild Dog Conservancy's community conservation project is in the Biodiversity Hotspots of northeastern and coastal Kenya, a rich mosaic of protected areas and community lands under extreme threat. Our approach differs from a number of other projects, because we have taken the time to learn why many community-based conservation efforts have not succeeded.