To achieve real, measurable social change for individuals and communities in South Africa, Southern Africa and Africa, particularly as far as HIV prevention and violence reduction via alcohol control are concerned.

The Soul City Institute for Health & Development Communication, an organisation not for gain, is proud to be considered one of the world's most influential social and behavioural change programmes. Established in 1992, when South Africa was on the brink of democratic change, Soul City has remained a health promotion organisation, subscribing to the principles of the World Health Organisation’s Ottawa Charter.

HIV prevention
Violence reduction
Alcohol control
Advocacy and social mobilisation
Mass media communication