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Samrudhi has initiated its activities with livelihood based financial services to the poor women. Samrudhi plans to scale-up its operations to reach 200,000 poor families by 2013. The long-term vision of Samrudhi is to cover at least 50 poorest districts of India. Samrudhi provides small & manageable loans to the poor. Its main targets are rural & urban poor women because they are the most marginalized and tend to use resources more productively than men do. That is, they invest the majority of their income in the households, for their childrens education. Women undertake small, manageable enterprises rather than risky ventures that could bankrupt families.