To improve lives and build community by engaging individuals and mobilizing collective action.

Every day, Canada's 117 United Ways work locally to change living conditions for the better. The issues they face may vary, but the values and purpose that drive them are the same: to strengthen their communities and improve quality of life for Canadians. Each of Canada’s 117 United Ways – Centraides is an autonomous organization operated by a voluntary Board of Directors chosen from the community it serves. They are built upon a long history of bringing together diverse partners at the local level to initiate action on community issues and problems.

Social change
Community impact
Encourage citizen involvement
Volunteer leadership
Embrace diversity