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The Soil Association is a charity campaigning for planet-friendly food and farming. We believe in the importance of the connection between soil, food, the health of people and the health of the planet. The Soil Association pioneered the first organic standards in 1967 and they remain among the highest in the world. Wherever you see the Soil Association symbol, you can trust your food has been produced sustainably, in harmony with nature and that animals have enjoyed free-range, high-welfare lives.