To entertain and educate the public by offering a variety of performing arts experiences that reflects the diversity of people, interests, and tastes of the communities and constituents served by the Theatre.

In May 1973, a group of Coachella Valley business, education and cultural leaders organized as Friends of the Cultural Center, Inc., and committed themselves to the creation of a state-of-the-art performing arts center. Their vision was to enhance and enrich the lives of desert residents by making the performing arts available to as many people as possible. Vision became reality in January 1988, with the opening of McCallum Theatre. Named for a pioneer desert family, the McCallum has gained acclaim as one of the country's finest presenting theatres by audiences, entertainers and peers alike. The McCallum Theatre Institute, established in September 1997, is the education division of the McCallum Theatre for the Performing Arts. The Institute offers a spectrum of arts education programs for the community, including free activities for more than 37,200 schoolchildren and classroom teachers each year. The McCallum Theatre Institute seeks to enhance the role of the arts in our lives and in our community by inspiring greater awareness of their educational, cognitive, emotional and spiritual power. By encouraging an active and experiential study of the arts, the Institute advances the belief that all human beings are inherently creative.

Performances
Aesthetic Education
Touring initiative