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K.I.D.S. was founded in 1985 as a 501(c)(3) corporation to assist children suffering from famine in Ethiopia. Within the first 60 days, members of the children's industry donated $250,000 worth of merchandise. In the first year, K.I.D.S. sent $600,000 worth of clothes, shoes and toys to children in Ethiopia and mudslide victims in South Africa. From the initial efforts of a small group of children's industry leaders, the organization has grown into a global charity dedicated to alleviating poverty conditions among children and assisting in relief efforts following major disasters.